Growing Fast, Searched for Less Than You'd Think
Leland sits in Brunswick County, about 5 miles west of downtown Wilmington across the Cape Fear Memorial Bridge on US 17/76/421 (a lift bridge; add extra time if it is up when you cross). It is one of the fastest-growing towns in North Carolina: the 2020 census counted just under 23,000 people, and recent state estimates put it closer to 33,000, roughly 44 percent growth in a few years. New subdivisions, a growing US 17 commercial corridor, new residents who need a plumber, a dentist, a salon, a contractor.
Here is the opening: search demand in a town growing this fast almost always outruns the number of local businesses that have actually claimed and optimized their Google Business Profile. A lot of Leland searches still surface businesses back in Wilmington by default, simply because nobody local has done the SEO work yet. Get there first and you hold that ground for a long time.