Storm Season Is Not a One-Time Event Here
Hurricane Florence made landfall a few miles from here, near Wrightsville Beach, on September 14, 2018, as a Category 1 storm. It is the clearest example, not the only one: coastal North Carolina gets tropical systems and severe thunderstorms with real regularity, and roofs take the damage first. That creates a search pattern most inland markets do not have: sudden spikes in "roof repair near me" and "roofing contractor wilmington nc" right after a storm, when homeowners are stressed, comparing options fast, and hiring within days.
A roofing site that is slow, has no phone number visible, or has not been updated since it launched loses those calls to whoever shows up faster and looks more credible in that window. The rest of the year, it is a steadier stream of replacement and repair searches, but the storm spikes are where a strong site earns its keep the most.